Projects
Partnerships That Drive Growth
A selection of partnerships and initiatives I've developed and executed, delivering results through strategy, collaboration, and impactful activation.
Project 01: Save The Duck X U.S. Figure Skating
Role: Development and Implementation
I led the end-to-end execution of a custom co-branded merchandise program for U.S. Figure Skating, from initial concept development through contract negotiation and fulfillment. Working cross-functionally with design, high-performance, and marketing teams, I curated and delivered Olympic-level apparel partnership and custom concept outerwear for the 2026 Olympic Games.
$500k+
Sponsorship deal value
First-Ever
Official Outerwear
Sponsor
Olympic Team
Custom outfitting
provided
Global
Brand exposure achieved
Project 02: Build-A-Bear’s First-Ever Pop-Up Shop in St. Louis
Role: Partnership Lead
I led the department in organizing Build-A-Bear’s first-ever integration with U.S. Figure Skating at the Enterprise Center in St. Louis. I partnered with the Sports Commission to secure additional media coverage, manage event and performance recaps, and ensure seamless execution and support throughout the event.
Project 03: Bombas X Jason Brown
Role: Development and Implementation
Directed the Bombas x Jason Brown partnership from initial negotiations through launch and activation. Managed contract and proposal discussions, coordinated with Jason Brown’s agency on asset delivery, and provided ongoing oversight to ensure partnership success, KPI achievement, and fulfillment of all sponsorship commitments.
$75k+
Sponsorship deal value
First-Ever
Official
Sock Partner
Olympic Team
Product Gifting
Project 04: Custom Ink & Winter House
Olympic Partnership Development & Activation
At U.S. Figure Skating, I identified, negotiated, and secured a strategic partnership with Custom Ink to activate at Winter House during the Milan Winter Olympics. I led the partnership from initial prospecting through contract negotiation, sponsorship packaging, and execution, serving as the primary point of contact throughout the entire sales cycle. Working closely with internal leadership and the partner's marketing team, I developed a customized activation that aligned with both organizations' objectives, delivering a premium Olympic brand experience while creating long-term partnership value.
$40k+
Single Activation Investment
OLYMPIC
Olympic Hospitality and first of its kind joint venture
Project 05: Social Waves Studio
Role: Owner
Founded and scaled Social Waves Studio, a digital marketing and web development agency specializing in website design, branding, SEO, and business growth strategies. Led client acquisition, strategic planning, creative direction, and operational management while delivering customized digital solutions for businesses ranging from small startups to established organizations. Successfully built a reputation for combining creative expertise with measurable business outcomes.
Project 06: Chromesignage X Signarama
Role: Whitelabel Partnership Implementation
At ChromeSignage, I played a pivotal role in expanding the company's channel partner network by establishing ChromeSignage as a preferred digital signage provider for Signarama. I led the development and implementation of a white-label website and software platform that enabled Signarama franchise locations nationwide to seamlessly market, sell, and deploy digital signage solutions under their own brand.
White Label
Preferred Software Partner for franchis
SAAS
Cloud Based
Software As A Service
Project 07: Chromesignage X FASTSIGNS
Role: Whitelabel Partnership Implementation
At ChromeSignage, I helped lead the development and implementation of a white-label digital signage program for FASTSIGNS, which we branded as FS Digital Signage. I was responsible for creating the marketing and sales materials, building a custom landing page and website for FASTSIGNS store owners, and developing the resources needed to support adoption across the franchise network.
I also trained FASTSIGNS sales representatives on how to position and sell digital signage solutions to their customers, with a focus on the long-term value of the product and the recurring revenue opportunity it created for store owners. In addition, I spoke at FASTSIGNS conferences and events to educate franchise owners and sales teams on the platform, its business potential, and how digital signage could become a sustainable new revenue stream within their existing operations.
White Label
Preferred Software Partner for franchis
SAAS
Cloud Based
Software As A Service
Project 08: Bozeman Health X Wellvue365
Role: Sales & Marketing
At Wellvue365, I played a key role in expanding healthcare technology solutions by building strategic partnerships, managing complex client implementations, and supporting large-scale deployments within healthcare systems, including Bozeman Health. Working at the intersection of technology, operations, and patient engagement, I helped organizations adopt innovative solutions that improved communication, streamlined workflows, and enhanced the overall healthcare experience.
$50k+
Lift Time Value
SAAS
Cloud Based
Software As A Service
Project 09: Chromesignage X HYPERICE
Role: Sales & Marketing
At ChromeSignage, I worked closely with Hyperice to support the implementation of digital signage software across approximately 100 Best Buy locations as part of a retail test program. I helped coordinate the deployment and use of the platform to better showcase Hyperice products in-store, support product education, and create a more engaging sales experience for customers.
Working across technology, retail operations, and brand marketing, I helped ensure the software was implemented effectively and supported Hyperice’s goal of increasing product visibility, educating consumers, and driving sales within the test locations.
$50k+
Lift Time Value
SAAS
Cloud Based
Software As A Service