Sales, Business & Marketing CV
Professional Experience
October 2025 - Present
Dr. Business Development
U.S Figure Skating
Colorado Springs, CO | Hybrid
As the Director of Business Development for U.S. Figure Skating, I develop strategic partnerships and sponsorships that drive revenue, elevate brand engagement, and create meaningful experiences for athletes, fans, and corporate partners. My work spans business development, contract negotiation, activation strategy, and long-term relationship management.
February 2018 – October 2025
Director of Marketing & Sales
ChromesSignage
Remote
Led business development and strategic sales initiatives for ChromeSignage, driving revenue growth through enterprise partnerships, technology consulting, and digital signage solutions. Built lasting client relationships while helping organizations modernize communications and improve engagement through innovative technology.
July 2016 – May 2017
Outside Sales
The Hershey Company
Remote
Led retail sales and business development initiatives for The Hershey Company across a multimillion-dollar territory, collaborating with Walmart market managers and retail leadership to execute merchandising strategies, promotional campaigns, and category growth initiatives. Leveraged consultative selling, data-driven insights, and strategic negotiations to consistently exceed sales targets, achieve 120–150% of selling survey goals, and drive increased product visibility, customer engagement, and revenue growth.
May 2013 – May 2015
Visual Merchandising Manager
Underarmour
Fort Myers, Fl
Managed visual merchandising and retail operations for Under Armour, translating corporate merchandising strategies into impactful in-store experiences that drove sales growth and brand engagement. Collaborated with store leadership to optimize product placement, inventory flow, promotional execution, and customer experience while ensuring alignment with national marketing initiatives and retail performance objectives.
Education
2009- 2013
Florida Gulf Coast University
Bachelor of Business Marketing
Fort Myers, FL
Built a strong foundation in strategic marketing, consumer behavior, brand management, market research, and business development. Developed expertise in creating data-driven marketing strategies, analyzing market trends, and designing campaigns that drive customer engagement and business growth.
2011 - 2015
Florida Gulf Coast University
Bachelor of Fine Art
Fort Myers, FL
Studied visual arts, design principles, and creative communication while developing expertise across multiple artistic mediums. This foundation strengthened my ability to think creatively, communicate complex ideas visually, and blend artistic vision with strategic business objectives—skills that continue to support my work in brand development, marketing, partnerships, and entrepreneurship.
Professional Skillset
Strategic Planning & Execution
Market Research & Analysis
Client Relationship Management
Adobe Creative Suite ( Proficient )
WIX Legend Status
Monday.com ( Proficient )
ZOHO CRM
Sales Force CRM
Microsoft & Mac Platforms
Excel & Outlook
Languages
English (native)
American Sign Language ( Basic )